I launched of the @americanredcross TikTok page, which quickly amassed over 850,000 followers and more than 14 million likes. Producing short-form video content for this account and across other social media platforms has been one of the most rewarding experiences of my career. From the very beginning, I recognized the immense potential of social-first videos to reach people and create meaningful connections.

I curated engaging and unique content that resonated with my target audience, leveraging strategies based on analytics and trends, while still holding true to important storytelling techniques. This work has been mentioned in places like Bustle UK, ABC News and the TikTok for Dummies book.

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